The Woof Agency Pte Ltd


Employer’s Story – By Jane Peh

“The Woof Agency is a pet influencers marketing network with a global presence across 45 countries to date. We have worked with brands such as Crayola, Purina, Skechers, Dyson and Aon Insurance.

The team chose to bootstrap instead of actively fundraising as we wanted to focus on our influencers, clients & product. With that, we had to juggle between growing the business & keeping our financial health in check.

The STP grant has been extremely helpful during our hiring phase – it allows us to hire potential full timers as interns first at a 70% subsidy. Paying the standard internship rate also kept us competitive against other companies.”